The process is adaptable and primarily relies on the specific tasks that need to be accomplished.


However, typical process includes research, creative strategy, design, and implementation.


Cassie Donald

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Creative director

Jason Vermate

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Senior Designer

Shay Walton

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Project Manager

Sarah Pratt

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The process involves a comprehensive analysis of the client's history, target audience, market positioning, competition, similar brands, current trends, unique selling points, and reputation. The duration of this phase varies, and it includes on-site visits (where feasible), interviews, and desk research.

To establish the project's direction, several initial questions about the product or service are addressed. These may include: What is the product or service's target audience and purpose? What improvements do you wish to make? What challenges do you face? How can you measure success? Are there any concerns?

Understanding a company's mission and vision is vital in achieving a successful outcome. Additionally, identifying best-practice brands that have a strong market position in terms of their values and messaging can further guide the project's focus.


Brand Identity

The primary objective is to create a plan by utilizing the visual cues obtained from the research. This approach establishes the client's expectations of how the individual identity components can evolve with the brand, avoiding surprises during the design presentation.

We discuss which visuals would be most suitable for achieving the business goals, taking into account the industry context, target audiences, and competitors. This process sets a standard against which all design choices can be measured.


Web Design

Typically, several weeks are dedicated to developing a document that will be reviewed by the client. Since the plan has already been approved, only one or two digital concepts are typically presented.

These presentations feature digital models that illustrate how the logo and brand identity can be utilized in various print and digital contexts.

It is crucial to receive feedback on how well the work aligns with the original standard, and revisions and improvements may be made to achieve the most robust and long-lasting outcome.


Web Design

The objective is to streamline the implementation process to ensure maximum efficiency. This could entail establishing social media accounts and producing a variety of posts, adapting identity guidelines for global offices, or collaborating with printing companies to minimize expenses. The approach adopted will depend on the client's requirements.

Clients are encouraged to seek assistance regarding any design implementation aspect, even if it's several months after the project's completion. This may include requesting visual guidance or support in creating additional branding elements.

More information

Frequently asked questions

What do you sell?
As a designer, my aim is to instill confidence in my clients that their products or services are being showcased in the most favorable manner possible. This, in turn, enables their own customers to feel secure about their purchases.

While many of my clients initially approach me for assistance with their logo design, they are aware that their customers will encounter the logo in various contexts such as packaging, brochures, social media profiles, vehicle graphics, web design, uniforms, and invoices. Therefore, every aspect of their visual identity requires careful consideration to ensure that it contributes to an overall sense of trust and confidence in their brand.
How long will it take?
The answers to your questions depend on various factors. For instance:

Has the budget been decided upon already?

Have you previously undergone an identity project?Which design elements require attention?

Is there a possibility of the brief changing after we commence work?

How many decision-makers are involved in the process?

Is speed of completion a higher priority than quality?

Past projects have ranged from a few weeks to six months, and you will be made aware of the estimated timeline beforehand as it is included in all quotes and invoices.

I only provide quotes once I have a clear understanding of the project requirements. Additionally, I'm happy to offer consultation services either via a call or by email.
What if we’re in different countries?
Many of my clients are located abroad, primarily as a result of positive word-of-mouth referrals, effective search engine optimization, and social media.

While I enjoy meeting clients in person, it may not always be feasible. Fortunately, communication via phone, video calls, and email can be equally productive and efficient, saving both time and money.
How much does it cost?
To save time, it's essential to have an honest discussion about finances. To facilitate this, I would appreciate it if you could share certain details regarding your business, future aspirations, design budget, and the specific areas where you require my assistance. Kindly send me an email with these specifics, and I'll be able to prepare a quote for you at the earliest.
What’s the process?
While there is room for flexibility, the majority of my projects encompass research, creative strategy development, design, and implementation.

Allow me to provide a brief explanation of each of these aspects here.
What do you need from me?
Client input is crucial to the success of any project. We will have a detailed discussion about your business objectives, how you intend to measure them, the design direction you prefer, and other essential factors. My primary objective is to deliver a long-lasting and effective outcome that enhances the quality of your offerings.

Let’s work together

If you’re looking for help with your product packaging and visual design, that’s my speciality, and it’ll be a pleasure to hear from you.
Schedule a call
The design process