The process involves a comprehensive analysis of the client's history, target audience, market positioning, competition, similar brands, current trends, unique selling points, and reputation. The duration of this phase varies, and it includes on-site visits (where feasible), interviews, and desk research.
To establish the project's direction, several initial questions about the product or service are addressed. These may include: What is the product or service's target audience and purpose? What improvements do you wish to make? What challenges do you face? How can you measure success? Are there any concerns?
Understanding a company's mission and vision is vital in achieving a successful outcome. Additionally, identifying best-practice brands that have a strong market position in terms of their values and messaging can further guide the project's focus.
The primary objective is to create a plan by utilizing the visual cues obtained from the research. This approach establishes the client's expectations of how the individual identity components can evolve with the brand, avoiding surprises during the design presentation.
We discuss which visuals would be most suitable for achieving the business goals, taking into account the industry context, target audiences, and competitors. This process sets a standard against which all design choices can be measured.
Typically, several weeks are dedicated to developing a document that will be reviewed by the client. Since the plan has already been approved, only one or two digital concepts are typically presented.
These presentations feature digital models that illustrate how the logo and brand identity can be utilized in various print and digital contexts.
It is crucial to receive feedback on how well the work aligns with the original standard, and revisions and improvements may be made to achieve the most robust and long-lasting outcome.
The objective is to streamline the implementation process to ensure maximum efficiency. This could entail establishing social media accounts and producing a variety of posts, adapting identity guidelines for global offices, or collaborating with printing companies to minimize expenses. The approach adopted will depend on the client's requirements.
Clients are encouraged to seek assistance regarding any design implementation aspect, even if it's several months after the project's completion. This may include requesting visual guidance or support in creating additional branding elements.