The client's main challenge was to differentiate themselves in a market where competitors had established their brands and captured a significant market share. To create a compelling brand identity that would grab the attention of potential customers, they needed to look beyond the conventional branding methods.

The logo featuring a heart-shaped leaf that symbolizes love for nature and two arrows symbolizing recycling creates a unique and eye-catching logo that distinguishes Mondis from its competitors.

I also collaborated closely with the client to ensure that the final brand identity aligned with their values and goals. With a focus on simplicity, sustainability, and uniqueness, I created a logo and color palette that would stand out in a crowded market and effectively communicate the brand's values to its target audience. Overall, Mondis is a brand identity project that highlights the importance of understanding a client's values and target audience to create a unique and effective brand identity. The logo and color palette I created successfully communicate the brand's values of sustainability and love for nature, while also helping Mondis differentiate itself from its competitors.