As a freelance brand designer, I had the opportunity to develop a brand identity that would resonate with health-conscious consumers and set the brand apart from its competitors. The visual identity features a chicken silhouette in an egg shape, and a vibrant green and yellow color palette was used to evoke feelings of freshness, health, and nature.
Eggcellent approached me with a need to create a strong and unique brand identity that would stand out in the competitive organic egg market. They wanted to appeal to health-conscious consumers who are looking for natural and sustainable food options.
I began by conducting extensive research on Eggcellent's industry, competitors, and target audience. With this information, I developed a brand strategy that encapsulated the brand's essence, unique selling proposition, values, and personality.
I chose vibrant green and yellow colors to evoke feelings of freshness, health, and nature, and used a simple, clean, and modern design style that reflected the brand's commitment to traditional and natural methods. The visual identity was then applied across all aspects of the brand, including packaging, web design, and social media. The packaging design is eye-catching and memorable, using the brand's signature colors and a simple but effective layout to showcase the product. The website is easy to navigate, visually appealing, and focused on telling the brand's story and values. Social media was another key component of the branding strategy, and we created a consistent and engaging presence for Eggcellent across all major social media platforms.