I worked on the cosmetic packaging design project for Allday Natural, which involved creating packaging for a range of anti-aging products containing peptides. As a skincare brand designer, my goal was to produce a design that reflected the luxury and high-end qualities of the products. The client is an European cosmetic brand that wants to establish itself as a luxury brand.
I needed to communicate the unique selling points of the product and differentiate it from its competitors. The design needed to be visually striking and convey the dermato-cosmetic properties of the product.
Silver hot foil stamping and a mat paper box were used to enhance the luxury cosmetic feel of the packaging. This resulted in a visually stunning design that communicates the high-end qualities of the product and successfully differentiates it from its competitors.
This research informed the color palette, design elements, and materials used. The goal was to create a design that reflected the luxury and high-end qualities of the product while effectively communicating its unique selling points. The final result was a successful collaboration with a European skincare brand to establish itself as a luxury cosmetic brand designer.