SERVICES

My approach involves working with clients starting from the initial brand strategy phase until the final stages of design. My focus is on creating stunning work that not only meets my clients' objectives but also evokes an emotional response from their target audience.

BRAND IDENTITY DESIGN

Cassie Donald

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Creative director

Jason Vermate

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Senior Designer

Shay Walton

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Project Manager

Sarah Pratt

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Strategy

Internal Brand

Audience Persona
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Competitive Analysis
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Differentiation Strategy

Human Brand Persona
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Tone Of Voice
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Tagline
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Core Message Framework
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Brand Story Framework

Brand Identity

Logo
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Fonts System
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Color Palette
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Typography
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IMAGE STYLE
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PATTERNS & ILLUSTRATION
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Brand Guidelines
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Packaging Design
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Social Media Design
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DIGITAL ASSETS

Web Design

custom website design
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UX/UI
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E-commerce
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Landing page

About me

A brand without a personality is like a face without any expression.

Over the years, I have had the pleasure of collaborating with over 100 creative business owners, entrepreneurs, and startups worldwide to develop their brands.

• In 2010 I graduated with a bachelor's degree in International Relations and European Studies - I know, unrelated.
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• In late 2010 I got my first job as a junior graphic designer at a print area shop. I immediately feel in love with design and how it influences the buying decision of people and started learning more and more. By 2011 I was a senior graphic designer and in 2012 an Art Director.

• In 2017 I became Art Director in a leading national agency - The Ad-Store Romania.
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• In 2019 I left and I started freelancing full-time.

• In 2023 I started my design agency Acclamé.

LET'S TALK BRANDING

"Thank you for being so dedicated and involved in your work. It’s amazing how you manage to treat each client like their business were yours. YOU are amazing. I trust you and I trully admire you and your work."

Cristina Stanciu

Brand Manager, MD Health

"Sorina is an amazing professional and a very talented designer! Great understanding of our brand image and impeccable work ettiquette. Working with her it's efortless, always a pleasure. Highly recommend!"

Andreea Orza

MARKETING, VIDET.RO

"It is always a pleasure working with Sorina. She is extremely patient and responsive to my communications. Top qualities: great results, forward thinking, honest, creative, expert.�"

George Axinte

MANAGER REMEDIU.RO

I’m a brand and packaging designer, hired by clients of all sizes, from multinationals to companies of one.

My approach involves working with clients starting from the initial brand strategy phase until the final stages of design. My focus is on creating stunning work that not only meets my clients' objectives but also evokes an emotional response from their target audience.

Cassie Donald

Jason Vermate

Shay Walton

Sarah Pratt

Strategy

Strategy

Brand Identity

Brand Identity

Web Design

Web Design

A brand without a personality is like a face without any expression.

"Thank you for being so dedicated and involved in your work. It’s amazing how you manage to treat each client like their business were yours. YOU are amazing. I trust you and I trully admire you and your work."

Cristina Stanciu

"Sorina is an amazing professional and a very talented designer! Great understanding of our brand image and impeccable work ettiquette. Working with her it's efortless, always a pleasure. Highly recommend!"

Andreea Orza

"It is always a pleasure working with Sorina. She is extremely patient and responsive to my communications. Top qualities: great results, forward thinking, honest, creative, expert.�"

George Axinte

Let’s work together